87 percent of businesses and b-schools believe their leadership strategies were profoundly affected by the COVID-19 pandemic, new research by the CEMS Global Alliance found.
The report, which surveyed over 1,000 business representatives, b-school faculty and alumni, revealed that 2021 will be a crucial year for MBAs to position themselves as leaders in the job market.
In fact, the majority of managers surveyed believed that the changes that will be implemented in companies and industries worldwide in the upcoming months will determine the future of business and the job market long-term.
TopMBA caught up with Professor Greg Whitwell, Chair of CEMS and Dean of the University of Sydney Business School, and Bianca Wong, Global Head of Reward at worldwide manufacturing firm Hilti, to find out more.
New ways of working
According to Whitwell, while the coronavirus pandemic has changed the way we work, the industries most MBAs tend to work in will return to some form of normalcy in the future.
He said: “The pandemic has accelerated a number of megatrends that were already very much in existence. There’s no doubt, for example, that it has accelerated digitization and led to a higher rate of adoption of digital, cloud, AI and automation.
“As a result of these trends, views on work and how work is conducted have changed, and this will remain the case. Whether it necessarily means that most employees in sectors such as finance and consulting will continue to work from home, I very much doubt. People still crave company and the unexpected insights and pleasures that come from corridor conversations and chance encounters.”
However, while he recognizes that in-person activities might not resume to the same extent as they did pre-pandemic, Whitwell also believes hybrid models will become increasingly common across sectors.
He said: “While many people are rightly celebrating the advantages that working from home bring – for example, not having to endure long, boring commutes and being able to spend more time with family – there are also disadvantages.
“My view is that the shift in attitudes caused by the work-from-home experiment will have an enduring impact, but we are likely to see some kind of hybrid model where people are alternating between working in the office and working from home, and where travel and face-to-face visits resume but occur less frequently and with a more acute analysis of whether the visit is necessary and a clearer articulation of what it will achieve in terms of building and sustaining relationships.”
Bianca agrees.
She said: “There is no doubt that wherever feasible, more organizations are catering for greater flexibility in conducting work. This has significant long-term implications to work, workforce and workplace.
“Workplaces potentially will play a different role fostering teamwork and co-creation, and face-to-face interactions have to be curated to be more meaningful.”



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